Jogging

When Olivier Amsellem asked us to design the logo for his new concept store in Marseille, he let us play with the misleading name he had chosen: Jogging. Alas no running shoes are to be found inside, but we went for a sporty and light-hearted feel, with a J logo that could almost start a jog.

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Jogging

When Olivier Amsellem asked us to design the logo for his new concept store in Marseille, he let us play with the misleading name he had chosen: Jogging. Alas no running shoes are to be found inside, but we went for a sporty and light-hearted feel, with a J logo that could almost start a jog.

visual identity