Gaîté Lyrique

After applying the existing Gaîté Lyrique identity for 3 years, we were asked by the Parisian arts center to rethink their branding. Keeping the roundness, we created a multi-thickness "g in G" symbol, and our typographer Martin Pasquier designed a full font family.

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Gaîté Lyrique

After applying the existing Gaîté Lyrique identity for 3 years, we were asked by the Parisian arts center to rethink their branding. Keeping the roundness, we created a multi-thickness "g in G" symbol, and our typographer Martin Pasquier designed a full font family.

visual identity