For the Fall-Winter 2007-08 Lacoste fashion show, the head designer Christophe Lemaire briefed us on the feel and mood of the upcoming collection, which had a wintery fireplace atmosphere to it, and we decided to create invitations made of thick wood and cut-out card, with burned engraved lettering on the wood. The rest of the communication tools followed the same graphic direction.

Photo credits : Louis David Najar