Art Basel
Paris+

For its inaugural edition, PARIS+ by Art Basel enlisted us to create a visual system that would distinguish the fair from other Art Basel events. We designed a typographic logotype and a variable pattern system built upon Art Basel's vertical glyph, transforming it into an element on a moving grid, and shaping a + symbol in variable positions. The pattern evokes the spirit of diversity and creative exchange associated with the event as well as the artistic rigor of its organization. For this project, we were also charged with the creation of the campaign collaterals, and pattern animations for out-of-home, print, and digital publications. All set in a color range articulated around a new signature purple we defined, now synonymous with the Paris fair.

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Art Basel
Paris+

For its inaugural edition, PARIS+ by Art Basel enlisted us to create a visual system that would distinguish the fair from other Art Basel events. We designed a typographic logotype and a variable pattern system built upon Art Basel's vertical glyph, transforming it into an element on a moving grid, and shaping a + symbol in variable positions. The pattern evokes the spirit of diversity and creative exchange associated with the event as well as the artistic rigor of its organization. For this project, we were also charged with the creation of the campaign collaterals, and pattern animations for out-of-home, print, and digital publications. All set in a color range articulated around a new signature purple we defined, now synonymous with the Paris fair.

Paris+