Lafayette Anticipation

The period before the opening of the new Art Foundation of the Galeries Lafayette needed an identity and a coherent language. We created a modular and shifting logo, a sans-serif typeface with Jean François Porchez, and a signage system based on the remains of the existing building.

Photo credits : On site : Yorgo&Co. Studio : Louis David Najar, Emmanuelle Lubaki

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Lafayette Anticipation

The period before the opening of the new Art Foundation of the Galeries Lafayette needed an identity and a coherent language. We created a modular and shifting logo, a sans-serif typeface with Jean François Porchez, and a signage system based on the remains of the existing building.

Photo credits : On site : Yorgo&Co. Studio : Louis David Najar, Emmanuelle Lubaki

visual identity